Strategic Communication and Reputation Management
Plan communication that supports strategy and protects your organisation's reputation.
- 5 days
- Classroom · Live virtual · In-house
- Afriskora Certificate of Completion
Course overview
This course covers communication strategy, stakeholder mapping, message development, internal communication, corporate social investment communication and reputation management, including how to measure communication effectiveness.
Who should attend
- Communication and PR managers
- Corporate affairs staff
- Government communicators
- Senior managers
What you will be able to do
- Develop a communication strategy
- Map and prioritise stakeholders
- Craft key messages
- Manage internal communication
- Monitor and protect reputation
Course outline
Day 1Communication strategy
- • Linking to organisational strategy
- • Situation analysis
- • Objectives
- • Strategy frameworks
Day 2Stakeholders and messages
- • Stakeholder mapping
- • Message houses
- • Channels
- • Storytelling
Day 3Internal communication
- • Employee engagement
- • Change communication
- • Leadership communication
- • Internal channels
Day 4Reputation
- • Reputation drivers
- • CSI communication
- • Issues management
- • Monitoring
Day 5Measurement
- • Communication metrics
- • Evaluation models
- • Reporting
- • Communication plan
Frequently asked questions
How long is the Strategic Communication and Reputation Management course?
The course runs for 5 days. Daily start and finish times are confirmed in your joining instructions. Live virtual sessions cover the same programme.
Do I receive a certificate?
Yes. Every participant who completes the course receives an Afriskora Certificate of Completion with a unique code that employers can verify online.
Can this course be delivered in-house for our team?
Yes. We can run it at your premises or online for your team, on dates that suit you, and adapt examples and case studies to your sector.
How do I book and pay?
Request dates and we'll send available sessions and a quote. Bookings are confirmed by invoice and paid by EFT. South African clients can include the course in their Workplace Skills Plan.
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