Media Relations and Crisis Communication
Work effectively with journalists and communicate with confidence when a crisis hits.
- 3 days
- Classroom · Live virtual · In-house
- Afriskora Certificate of Completion
Course overview
This course prepares spokespeople and communicators to deal with traditional and social media: writing releases, pitching stories, giving interviews, and planning and managing crisis communication, with on-camera interview practice.
Who should attend
- Spokespeople and executives
- Communication and PR staff
- Government communicators
- Crisis team members
What you will be able to do
- Understand how newsrooms work
- Write effective media statements
- Give confident interviews
- Prepare a crisis communication plan
- Respond quickly on social media
Course outline
Module 1Working with media
- • How journalists work
- • Media releases
- • Pitching stories
- • Media relationships
Module 2Interviews
- • Key messages
- • Interview techniques
- • Difficult questions
- • On-camera practice
Module 3Crisis communication
- • Crisis plans
- • Holding statements
- • Social media in crisis
- • Simulation
Frequently asked questions
How long is the Media Relations and Crisis Communication course?
The course runs for 3 days. Daily start and finish times are confirmed in your joining instructions. Live virtual sessions cover the same programme.
Do I receive a certificate?
Yes. Every participant who completes the course receives an Afriskora Certificate of Completion with a unique code that employers can verify online.
Can this course be delivered in-house for our team?
Yes. We can run it at your premises or online for your team, on dates that suit you, and adapt examples and case studies to your sector.
How do I book and pay?
Request dates and we'll send available sessions and a quote. Bookings are confirmed by invoice and paid by EFT. South African clients can include the course in their Workplace Skills Plan.
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