Digital Marketing and Social Media Strategy
Plan and run digital marketing that reaches the right audience and delivers measurable results.
- 5 days
- Classroom · Live virtual · In-house
- Afriskora Certificate of Completion
Course overview
This course covers digital strategy, websites and SEO, social media marketing, content, paid advertising, email marketing, WhatsApp and mobile channels, AI tools for marketers, and analytics, with campaigns tailored to African audiences.
Who should attend
- Marketing and communication professionals
- Business owners and entrepreneurs
- Brand and product managers
- Public-sector communicators
What you will be able to do
- Build a digital marketing strategy
- Improve search visibility with SEO
- Plan social media and content calendars
- Run and optimise paid campaigns
- Measure results with analytics
Course outline
Day 1Digital strategy
- • Digital landscape in Africa
- • Audience personas
- • Customer journeys
- • Strategy and objectives
Day 2Search and website
- • Website essentials
- • SEO basics
- • AI search and visibility
- • Landing pages
Day 3Social and content
- • Platform strategies
- • Content planning
- • Video and short-form
- • Community management
Day 4Paid and direct
- • Meta and Google ads
- • Budgets and bidding
- • Email and WhatsApp marketing
- • AI tools for marketers
Day 5Analytics
- • Google Analytics
- • KPIs and attribution
- • Reporting
- • Campaign plan
Frequently asked questions
How long is the Digital Marketing and Social Media Strategy course?
The course runs for 5 days. Daily start and finish times are confirmed in your joining instructions. Live virtual sessions cover the same programme.
Do I receive a certificate?
Yes. Every participant who completes the course receives an Afriskora Certificate of Completion with a unique code that employers can verify online.
Can this course be delivered in-house for our team?
Yes. We can run it at your premises or online for your team, on dates that suit you, and adapt examples and case studies to your sector.
How do I book and pay?
Request dates and we'll send available sessions and a quote. Bookings are confirmed by invoice and paid by EFT. South African clients can include the course in their Workplace Skills Plan.
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