Brand Management and Advertising
Build strong, consistent brands and run advertising that moves audiences.
- 5 days
- Classroom · Live virtual · In-house
- Afriskora Certificate of Completion
Course overview
This course covers brand strategy and positioning, brand identity, brand architecture, integrated campaigns, media planning, creative briefs and measuring brand health, with African brand case studies.
Who should attend
- Brand and marketing managers
- Advertising and agency staff
- Product managers
- Communication professionals
What you will be able to do
- Define brand positioning and identity
- Manage brand consistency
- Write effective creative briefs
- Plan integrated campaigns and media
- Measure brand health
Course outline
Day 1Brand strategy
- • What brands are
- • Positioning
- • Brand values
- • African brand cases
Day 2Brand identity
- • Visual identity
- • Brand voice
- • Brand guidelines
- • Brand architecture
Day 3Advertising
- • Campaign planning
- • Creative briefs
- • Working with agencies
- • Media planning
Day 4Integrated communication
- • Channel mix
- • Digital and traditional
- • Sponsorships
- • Experiential
Day 5Measurement
- • Brand health tracking
- • Campaign evaluation
- • Budget allocation
- • Brand plan
Frequently asked questions
How long is the Brand Management and Advertising course?
The course runs for 5 days. Daily start and finish times are confirmed in your joining instructions. Live virtual sessions cover the same programme.
Do I receive a certificate?
Yes. Every participant who completes the course receives an Afriskora Certificate of Completion with a unique code that employers can verify online.
Can this course be delivered in-house for our team?
Yes. We can run it at your premises or online for your team, on dates that suit you, and adapt examples and case studies to your sector.
How do I book and pay?
Request dates and we'll send available sessions and a quote. Bookings are confirmed by invoice and paid by EFT. South African clients can include the course in their Workplace Skills Plan.
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