# Digital Marketing and Social Media Strategy

> Plan and run digital marketing that reaches the right audience and delivers measurable results.

- **Provider:** Afriskora Training Solutions
- **Category:** Sales, Marketing & Customer Service
- **Duration:** 5 days
- **Formats:** classroom (cities across Africa), live virtual (Zoom/Teams), in-house for teams
- **Certificate:** Afriskora Certificate of Completion, verifiable online
- **Booking:** request dates and a quote; invoice and EFT payment
- **Web page:** https://afriskora.co.za/courses/sales-marketing-customer-service/digital-marketing-social-media
- **Request dates:** https://afriskora.co.za/request-training?course=digital-marketing-social-media

## Overview

This course covers digital strategy, websites and SEO, social media marketing, content, paid advertising, email marketing, WhatsApp and mobile channels, AI tools for marketers, and analytics, with campaigns tailored to African audiences.

## Who should attend

- Marketing and communication professionals
- Business owners and entrepreneurs
- Brand and product managers
- Public-sector communicators

## Learning outcomes

- Build a digital marketing strategy
- Improve search visibility with SEO
- Plan social media and content calendars
- Run and optimise paid campaigns
- Measure results with analytics

## Course outline

### Day 1: Digital strategy

- Digital landscape in Africa
- Audience personas
- Customer journeys
- Strategy and objectives

### Day 2: Search and website

- Website essentials
- SEO basics
- AI search and visibility
- Landing pages

### Day 3: Social and content

- Platform strategies
- Content planning
- Video and short-form
- Community management

### Day 4: Paid and direct

- Meta and Google ads
- Budgets and bidding
- Email and WhatsApp marketing
- AI tools for marketers

### Day 5: Analytics

- Google Analytics
- KPIs and attribution
- Reporting
- Campaign plan