# Brand Management and Advertising

> Build strong, consistent brands and run advertising that moves audiences.

- **Provider:** Afriskora Training Solutions
- **Category:** Sales, Marketing & Customer Service
- **Duration:** 5 days
- **Formats:** classroom (cities across Africa), live virtual (Zoom/Teams), in-house for teams
- **Certificate:** Afriskora Certificate of Completion, verifiable online
- **Booking:** request dates and a quote; invoice and EFT payment
- **Web page:** https://afriskora.co.za/courses/sales-marketing-customer-service/brand-management-advertising
- **Request dates:** https://afriskora.co.za/request-training?course=brand-management-advertising

## Overview

This course covers brand strategy and positioning, brand identity, brand architecture, integrated campaigns, media planning, creative briefs and measuring brand health, with African brand case studies.

## Who should attend

- Brand and marketing managers
- Advertising and agency staff
- Product managers
- Communication professionals

## Learning outcomes

- Define brand positioning and identity
- Manage brand consistency
- Write effective creative briefs
- Plan integrated campaigns and media
- Measure brand health

## Course outline

### Day 1: Brand strategy

- What brands are
- Positioning
- Brand values
- African brand cases

### Day 2: Brand identity

- Visual identity
- Brand voice
- Brand guidelines
- Brand architecture

### Day 3: Advertising

- Campaign planning
- Creative briefs
- Working with agencies
- Media planning

### Day 4: Integrated communication

- Channel mix
- Digital and traditional
- Sponsorships
- Experiential

### Day 5: Measurement

- Brand health tracking
- Campaign evaluation
- Budget allocation
- Brand plan