# Strategic Communication and Reputation Management

> Plan communication that supports strategy and protects your organisation's reputation.

- **Provider:** Afriskora Training Solutions
- **Category:** Communication, PR & Media
- **Duration:** 5 days
- **Formats:** classroom (cities across Africa), live virtual (Zoom/Teams), in-house for teams
- **Certificate:** Afriskora Certificate of Completion, verifiable online
- **Booking:** request dates and a quote; invoice and EFT payment
- **Web page:** https://afriskora.co.za/courses/communication-pr-media/strategic-communication-reputation
- **Request dates:** https://afriskora.co.za/request-training?course=strategic-communication-reputation

## Overview

This course covers communication strategy, stakeholder mapping, message development, internal communication, corporate social investment communication and reputation management, including how to measure communication effectiveness.

## Who should attend

- Communication and PR managers
- Corporate affairs staff
- Government communicators
- Senior managers

## Learning outcomes

- Develop a communication strategy
- Map and prioritise stakeholders
- Craft key messages
- Manage internal communication
- Monitor and protect reputation

## Course outline

### Day 1: Communication strategy

- Linking to organisational strategy
- Situation analysis
- Objectives
- Strategy frameworks

### Day 2: Stakeholders and messages

- Stakeholder mapping
- Message houses
- Channels
- Storytelling

### Day 3: Internal communication

- Employee engagement
- Change communication
- Leadership communication
- Internal channels

### Day 4: Reputation

- Reputation drivers
- CSI communication
- Issues management
- Monitoring

### Day 5: Measurement

- Communication metrics
- Evaluation models
- Reporting
- Communication plan