# Media Relations and Crisis Communication

> Work effectively with journalists and communicate with confidence when a crisis hits.

- **Provider:** Afriskora Training Solutions
- **Category:** Communication, PR & Media
- **Duration:** 3 days
- **Formats:** classroom (cities across Africa), live virtual (Zoom/Teams), in-house for teams
- **Certificate:** Afriskora Certificate of Completion, verifiable online
- **Booking:** request dates and a quote; invoice and EFT payment
- **Web page:** https://afriskora.co.za/courses/communication-pr-media/media-relations-crisis-communication
- **Request dates:** https://afriskora.co.za/request-training?course=media-relations-crisis-communication

## Overview

This course prepares spokespeople and communicators to deal with traditional and social media: writing releases, pitching stories, giving interviews, and planning and managing crisis communication, with on-camera interview practice.

## Who should attend

- Spokespeople and executives
- Communication and PR staff
- Government communicators
- Crisis team members

## Learning outcomes

- Understand how newsrooms work
- Write effective media statements
- Give confident interviews
- Prepare a crisis communication plan
- Respond quickly on social media

## Course outline

### Module 1: Working with media

- How journalists work
- Media releases
- Pitching stories
- Media relationships

### Module 2: Interviews

- Key messages
- Interview techniques
- Difficult questions
- On-camera practice

### Module 3: Crisis communication

- Crisis plans
- Holding statements
- Social media in crisis
- Simulation